Session 2: Early Video dressed ‘PR’

According to technology development, the ‘paper’ was not satisify the human desire, they wanted to keep the sound record and pictuer together, for this human desire, Video was appearing in people life. Video can keep the sound and moving picture together, and it is good way to keep and save data in people life. Early Video was using in the TV set, which could carry the video and share them with widely rang people. At the first time, Advertising target the video in TV, and trying to control this fashion and new technology into advertising promotion, The early video bring one chance to PR into the promtion areas. As my idea for the PR and Early Video relationship, it was not a really good relationship.

The early video paid attetnion in the advertising and not have enough room for PR. However, the huma mind is a compex system and the memory system is complex. I am not a professional person in human mind, but i just have deeper memory in one theory which cannot remember the author for it. It explain the human memory and example some video function to change the human behaviour through to influece human memory. The author mentioned, one 10 seconds image will influecne the human mind choose, even though the person will not pay attention in the 10 second image, it will change the decsion making process, and make this person to choose the item in this 10 seconds image. |For this theory, i beleived the development of PR was not really on the light side, which happended underworld. When advertising was not paying attention on PR aspects, PR was growing through Advertising in early video. Everytime, Advertising would bring the different 10 second image to change decision making process, and portended it was own dicision, Untill marketer found out the PR aspect function, the secret ways would be keeping long time.  

In summary, i beleiveed PR will be more powerful then Advertising in the future. However, they will work in the cooperation strategy to make more customer focus on the product.  

 

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