session 1: ‘Paper’ work in PR

As the first session of PR and technology, paper is the first technique which could carry human information and keep it to next generation in human histry. Paper was not inportant for PR, as the first elements which can carry all the aspects of human information. When the paper started to use in the market, it gave big advantage for the advertising, the producer put the advertisi on the paper to attart customers. it is queit successful, producers are still using the advertisi in paper until now. The colourful design and attract word was catching customers’ eyes. meanwhile it made they belief it is good and fashion product.

There are limited development in paper for PR areas.Consider the work for the journalist, they couls not allow to put the personal idea for the prodect, and they could not really argue for the product. they just could put the producers idea and prodect benefit for customer in the newspaper. At that time, PR was a weak and no power, whether people beleived in friend or not, they would attract by the colourful and fashion design poster or advertising. although paper is still the powerful element in the marketing promotion strategy, PR is growing rapidly in this centry, meanwhile, ’paper’ is servicing for PR as well, the journalist can put the argue and idea, also they became the owner of their report in the newspapers. The poster was not powerful to catch the customers’ eyes, customers have the deeper thinking in what they want o believe in the colourful and fashion disign ‘paper’ work.

All the writing is just the personal idea for PR and ‘paper’ work. however, they need keep good relationship in the futuer development in order to target widely customers for the product or service.

 

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