Where is PR now?
The change of PR is rapidly during last several years. PR user in orgnisation increase rapidly, the world took the big change from old time to the new time. Trust relation changed as well.Ther are many books about ‘what is PR? how is PR work? how to make relastionship with marketing ?’ Compare with those book, PR is growing too fast and it like a child who is absourption the new knowlegde. Going through the history of PR, The place is changed from normal world to internet world. There are strong link between technology change and PR change. According to the development of technology, there will be some session for technoloy and PR, in order to underastand the changeable between technology and PR, meanwhile it will analyse the different technoloy tools in PR area.
this is a brief intraducton in those session, it will following the time line of human hisory to undertake the more powerful technology tools which used in PR, and how it work and make strong like in PR, therefore, it will explain the advantage and disadvantage for those tools. however, it will cover my own idea for those. The develop of technology is fast as well. First things which could carry the information is paper, then it went to Video generation which people can see the move objective, after it, it went to the internat generation which sharded the information all around the world. the PR was moving from paper to video finally went to the internat as well.
it will divide into several session,s according to the time line and techology development, when the technology use in the Marketing areas, and how it make link between PR and technoloy.
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