Session 3: Internet bring PR into new world (1)
After video, internet appeared into human life, and it brough more easy life to people, such as people can order online every thing and not need to go out to buy stuff. At that moment, it brough PR into a whole new world. PR also faced to different peroid in internet generation. From web 1.0 to web 2.0, PR have changed. The internet give a big space to PR. After the convience life which internet brouhg to people, PR was growing because of increasing in internet user number. People make friend on the internet, chatting with new or old friend online, many different software was developed to make people meet more new friend. Internet made the whole world like a small town. This is the good chance for PR. According to the function of PR, it is working with different people and make good reputation for product. Internet opened new page for PR.
there are Social network, video sharing, photo sharing, book sharing and so on, they are different software which can sharing information or chatting with friend. For example the Blog, Facebook, youtube, Myspace, Twitter, those website is make link to different people. The posts which put on those website will information other friend. As the pyramid, the top people will influence the readers or other writer. The information will flow into different country or friend, which an make a widely customer level or marketing areas. But it is a mass world, easy to survival or dying, it need to consider the private issues for internet. I though you do not like other people going to your house withour reason, internet is like a big fimaly. PR need to find right place in order to further development.
It is a just intrudation for the Internet working in PR, Internet is like a sea it will be carry PR into deeper and deeper.
Street Performance: am i one part of PR?
what is sreet performence? i dont know how to making a clear defintion for this parts. Basic on my undersrand and reason for using this name, street performence is one kind of perfoemence which is paly on the street, and bring zero distance with audience. They came from different contry and using different personla skills to attract people to stop and watch their plays. There are many different street performances in York City Centre, i have alrealy meet many different reason to do street performance. But the commen reasons are: earn money, promoted the own CD disc, promoted the country culture, or show off the personal skills. In this post, i will make link between the PR and Street performance, which i think they have strong link to each other.
For my idea, PR is making link between people and people. so street performance is building link between player and people. I have strong feeling for street performance is will be doing successful way in the PR. Just thinking about use street performance in social marketing, it will acheive widely benefit to government, and people will be influence and thinking the topic which is showing on the street, Link is building between the social marketer and customer. BUT it is just a dream, hope one day it will be used in this ways.
Time pass fast….
Hi readers
this master year studying nearly end, just not feeling like it is the end time. PR and new media module is ending by this day, but as Richard said PR is not finish, i just wanna summary the module learning in this posts.
I just remeber the first lecture when Richard told us to do blog as a essay, i felt shocked. Blog?! i am not a fashion person to share my life to others. but when i strat my blog, i found it is not difficult to open your heart to others, just dont be shy. Blog gave me some different tips in my life.
summary the module, it is how to combine new media and PR, how the PR function in new media. as the world technology development rapidly, the infomation generation is coming. Internet technique will lead the media place. Social network, WIKI, Video sharing, Phote sharing, et. al.
Social network built a online social culture to bring people have some interest, and making friend, WIKI built a open resourse network to sharing the konwledge, Video sharing and photo sharing are built close firend relation and not need to waste the paper.
as a fmous online tools for personal things, it is blog, the number of using blog is growing. there are milion and million people or company using blog to make friend or get customer feedback. blog is easy to make people understand.
first things you need think in your blog is blogger and blog personality. according to dr melissa clouthier research in blogger personality will be make people to understand you and your blog, and almos of blogger is confindent people. there a one website to analysis your person: http://www.blogthings.com/whatsyourbloggingpersonalityquiz/ have a check it is interst one.
then how to design your blog, it is important to attract readers eyes. picture, colour, and how to put it is important to reader, as my black blog, i like it , but maybe not a good design for the reader, because of dark colour felt unhappy. may be this is the reason not a lot of people see my blog.
after it, how to build trust relationshio between reader and blogger. it is difficult to make other people believe in your blog. make a friend style writing and make reader think you is good for them.
those are several function and suggestion for building a blog. i have running my blog for 3 months, my skill developed, and i would try to face my afraid. For my blog, i have put my point view for PR function in order to understand the PR and marketing .
new media make a shocked to old media, there find a new ways to make world of mouths. i felt human mind is more powerful then paper or video.
The book of Shadow–Youtube
According to the online video development, there are many different function video sharing website appeared. As a marketing leader. Youtube was becoming the most famous and successful video sharing website. As the coints have two side, where is the dark side for youtube and video sharing. This is one book of shadow for Youtube.
There are:
- quality of video:
As a marketing leader, youtube offered the vidoe sharing, upload and download. System Function is simple and easy to acheive the aims in video sharing. however, they got the easy function, this is not guarantee about quality of video. I have seen a lot of video on youtube, some of them is good and make sence, but some of them is just for funny and the quality is not good as well. Some of the video was changed into the famous person’s video such as some pop stat. I remebered when we did the 10 mins presentation, we have shown one video just the fake of Brithney. The video maker satisified his desire, but not thinking long time influences for other people. making the no good quality video will become the main problem for quailty of video.
- freedom can be happen?
there are one question for youtube, is it really freedom world for all the different people. however, it is not really freedom. people can argue the video, but it is good youtube not allow other person to change the video, just watch. freedom is the aim for youtube to acheive, and it is really difficulty to acheive. How to build the freedome environment in internet. There are no nature, no country and no different colours of people. The human behaviour is controling by human mind and mood, it is quiet difficult to build a real freedom place for people. different people will break the freedom role. When i was uploading my files, it is queit difficult to uploading. and difficulty to find the Chinese video. How to keep the freedom will becoming the one question for future development.
- copyright?!
the Law for online product is not many. the big issue for youtube, they need to consider the copyright for all video. some of them are copying from the orgiral video or TV progarmmes. How to keep the copyright in the each videe. If they are not have copyright, this is legal to put on youtube? As a company, youtube need to improve the law system for video, also need to check the copyright for each.
- private issue in or out ?
When your friend put your video in youtube, how to keep thhe private. there are some of the video coming from the life which is video of friend or fimaly. it is about the private, it support to protect the private, but how to manage the friend video, is it also need to protact the private. and how to denfintion about the private in video sharing. how to reduce other people using no-know video which is your friend video, and make it local? If not have clear idea how to reduce private problem. youtube will be get big problem.
in summary, it is not just youtube–the book of shadoe. all the video sharing website need to consider those issues.
‘how Marriage with PR’–Marekting said
The position of Marketing and PR changed. It is different to identify which is important in today, meanwhile, the chance in marketing and PR need to cooperatiopn. the relationship between marketing and PR are need to thinking in the different aspects, which are PR aspect, Marketing aspect and middle range aspect.
According to one group presentation which have explained the relationship between PR and Marketing. i just want to undertaket how their life after marriage, thinking about what is the reason for this marriage. After the marriage, PR and Marketing have a strong reason to working together, but still get some problem to deal with. As two different aspect, what ever PR and Marketing, they do not know how to work together. Marketing was still working in the old way to attract customers, but thinking the effective, and lost a lot of money for understand the people. Marketing need to trust and understand the important to understand the customer and using it as a useful weapon to fight with customers. Thinking the old Chinese book about the art of war, the suggestion for me is understand bothside of your friend and enemy. The need agreement for PR and Marketing. The skills in both side.
it need to building a trust relationship in the basic working system. the improtant is the goals bothside want to acheive.
Session 2: Early Video dressed ‘PR’
According to technology development, the ‘paper’ was not satisify the human desire, they wanted to keep the sound record and pictuer together, for this human desire, Video was appearing in people life. Video can keep the sound and moving picture together, and it is good way to keep and save data in people life. Early Video was using in the TV set, which could carry the video and share them with widely rang people. At the first time, Advertising target the video in TV, and trying to control this fashion and new technology into advertising promotion, The early video bring one chance to PR into the promtion areas. As my idea for the PR and Early Video relationship, it was not a really good relationship.
The early video paid attetnion in the advertising and not have enough room for PR. However, the huma mind is a compex system and the memory system is complex. I am not a professional person in human mind, but i just have deeper memory in one theory which cannot remember the author for it. It explain the human memory and example some video function to change the human behaviour through to influece human memory. The author mentioned, one 10 seconds image will influecne the human mind choose, even though the person will not pay attention in the 10 second image, it will change the decsion making process, and make this person to choose the item in this 10 seconds image. |For this theory, i beleived the development of PR was not really on the light side, which happended underworld. When advertising was not paying attention on PR aspects, PR was growing through Advertising in early video. Everytime, Advertising would bring the different 10 second image to change decision making process, and portended it was own dicision, Untill marketer found out the PR aspect function, the secret ways would be keeping long time.
In summary, i beleiveed PR will be more powerful then Advertising in the future. However, they will work in the cooperation strategy to make more customer focus on the product.
session 1: ‘Paper’ work in PR
As the first session of PR and technology, paper is the first technique which could carry human information and keep it to next generation in human histry. Paper was not inportant for PR, as the first elements which can carry all the aspects of human information. When the paper started to use in the market, it gave big advantage for the advertising, the producer put the advertisi on the paper to attart customers. it is queit successful, producers are still using the advertisi in paper until now. The colourful design and attract word was catching customers’ eyes. meanwhile it made they belief it is good and fashion product.
There are limited development in paper for PR areas.Consider the work for the journalist, they couls not allow to put the personal idea for the prodect, and they could not really argue for the product. they just could put the producers idea and prodect benefit for customer in the newspaper. At that time, PR was a weak and no power, whether people beleived in friend or not, they would attract by the colourful and fashion design poster or advertising. although paper is still the powerful element in the marketing promotion strategy, PR is growing rapidly in this centry, meanwhile, ’paper’ is servicing for PR as well, the journalist can put the argue and idea, also they became the owner of their report in the newspapers. The poster was not powerful to catch the customers’ eyes, customers have the deeper thinking in what they want o believe in the colourful and fashion disign ‘paper’ work.
All the writing is just the personal idea for PR and ‘paper’ work. however, they need keep good relationship in the futuer development in order to target widely customers for the product or service.
Socail Marketing needs PR ?
Today, when i took my train back to York, i have some thinking in PR using area, at the same time, there are many students got into train, and they was looking like a drama player and just finishing drama perfomance on the street or in the theater. I got one strange idea about the possibility to put PR in social marekting.
As a new marketing area, social marketing is a no-profit marketing area, meanwhile, the benefit for this marketing is not for the money. Consider the function of social marketing, the aim is to bring good behaviour and hobby for the social life. Using PR may be a good way to do promotion in this marketing. PR is about how to work with people, how to make the relationship between different cultuer or people. For the human aspect, one person is easy to influence other person, the communication between people and people is the most strong power to change the people. As the aims of social marketing, the gevornment want to use the marketing technique to change people behaviour. At this point, I think PR can promote the aims of social marketing, make people pay attention to this areas, and government will get benefit for it.
Meanwhile, consider the money, PR is a good way to save money for gevornment. As this point, marketer or gevornment officer can promote on street, and do some free class to the customer in the city Hall. purpose for this promotion is to make people trust and understand the social marketing. therefore, people can promote by the daily talk with friends and family members.
Those are person point view in socail marketing and PR. I have strong feeling this can work effectively by puting PR in social marketing.
Where is PR now?
The change of PR is rapidly during last several years. PR user in orgnisation increase rapidly, the world took the big change from old time to the new time. Trust relation changed as well.Ther are many books about ‘what is PR? how is PR work? how to make relastionship with marketing ?’ Compare with those book, PR is growing too fast and it like a child who is absourption the new knowlegde. Going through the history of PR, The place is changed from normal world to internet world. There are strong link between technology change and PR change. According to the development of technology, there will be some session for technoloy and PR, in order to underastand the changeable between technology and PR, meanwhile it will analyse the different technoloy tools in PR area.
this is a brief intraducton in those session, it will following the time line of human hisory to undertake the more powerful technology tools which used in PR, and how it work and make strong like in PR, therefore, it will explain the advantage and disadvantage for those tools. however, it will cover my own idea for those. The develop of technology is fast as well. First things which could carry the information is paper, then it went to Video generation which people can see the move objective, after it, it went to the internat generation which sharded the information all around the world. the PR was moving from paper to video finally went to the internat as well.
it will divide into several session,s according to the time line and techology development, when the technology use in the Marketing areas, and how it make link between PR and technoloy.
PR vs. Advertis
There are many different promotion mix tool which can make link between customer and organisation. I just pick up two aspect of promotion mix tool which have the great change in the last centry; PR and Advertising. The commen idea for PR and Advertising are; PR is the promotion mix tool in marketing place, and the function is to bring the link between organisation and customer; The advertising is the one useful tool for beginning, meanwhile it will help organisation to make impress for their product or service.
I have reading a book which named ‘the raise of PR, the fail of Advertising’. In this book, the author mention the PR is in the important posotion in the Market piontview, and the Advertising is decrease repidly, because most of people do not watching on the advertising on the TV or newspaper.
For my piont view, i think the advertising is still in the important position. As the PR and Advertising are both market communication tool for market, PR and Advertising need to do some cooperation, meanwhile company need to identify the customer level for their product or services. Advertising is the first step to put product or ervice to widely customer group, and it is the first impress about your product or sercvices for the market areas. Advertising is using fresh image, fresh colour, and some hidden information to customers mind, and it just give the information to the customers, it cannot test the product or service. PR is how people thinks for products or services, and it give and test the information which give to customers. PR is like two side for the products, and it give the change to customers to control the information. The good side for PR is; PR give the more trustable information to customers, because information was come from friends,who they trusted; the bad side of PR is; it is very difficulty to control the information they got.
Overall, PR and Advertising need to cooperation work.
